Founder and CEO of RootRank, an SEO and AI search agency that works only with technical products. Every article on this site is written by him, from the projects the team is running that week.
Alexei came to agency work from the other side of the table. Before founding RootRank he spent years in-house, commissioning SEO for software products and reading the reports agencies sent back. Most of those reports led with sessions and rankings; none of them explained why the pipeline had not moved. That gap is the reason the agency reports against revenue rather than traffic.
The specialisation was not a positioning decision. By the time RootRank was founded in 2019, every project on his desk was already a SaaS, an infrastructure vendor or a developer platform, and the agency simply kept that boundary. It has declined clinics, retailers and property developers since, and still turns down roughly one enquiry in five.
Demand mapping for B2B products with long sales cycles, the split between documentation and product pages that quietly costs SaaS companies a third of their signups, and, since 2024, visibility in ChatGPT, Perplexity and AI Overviews. The four case studies published on this site are engagements he led.
He writes the blog personally and keeps it to working notes: what the team did on a live project that week, what moved and what did not. No industry news and no rehashing of other people's research.
Working notes from live projects. Everything on the blog is his.
A nine-month sales cycle, a buying committee of five and a keyword with two hundred searches that outearns one with fifty thousand.
Read itHalf the organic traffic on a mature SaaS lands in the help centre and converts nobody. How to separate it from product pages without noindex.
Read itFor projects in SaaS, developer tools, infrastructure or fintech. He reads every enquiry himself.
