Working notes on problems we actually deal with
Written by our own specialists about what they worked on this week. No industry news and no retellings of other people's research – there's enough of that already.
Working notes
What AI answers cite: 152 sources in ITSM and proxies
We sorted every page AI assistants cited when naming seven vendors. Nine in ten ITSM sources are “best X” rankings, and none sit on the vendors’ own sites.
Read itHow to rank in ChatGPT
Getting named in AI answers is a sourcing problem more than a writing problem. Five steps in the order that works, with timings from real projects.
Read itGEO vs AEO vs AI SEO: what each term means
Four names for one job. Where the terms come from, what genuinely differs from classic SEO, and what to ask an agency before signing.
Read itSaaS SEO strategy: a twelve-month plan
Docs take the traffic, comparison pages take the signups. The plan we run month by month, built around activated accounts rather than sessions.
Read itSEO pricing in 2026: what SEO agencies charge and why
Two agencies quote the same site: $1,500 and $6,000. What sits behind the gap, where the fee goes, and how to compare two proposals that describe different scopes.
Read itB2B SEO strategy: a guide for long sales cycles
A nine-month sales cycle, a buying committee of five and a keyword with two hundred searches that outearns one with fifty thousand.
Read itWhy your documentation is eating your traffic, and what to do about it
On a mature SaaS, docs collect up to half the organic traffic and produce four percent of signups. Why that isn't a bug, and three ways to separate intent without noindex.
Read itIf you read this, our niche is your niche
We write about what we do every day. If your case looks like one of these, write to us and we'll take a look at your site and tell you what we see.
Let us look at your site
The address is enough. We'll go through it and tell you what we see – no “10 SEO trends”.