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Service · link building

Link building for SaaS and B2B

In a narrow tech niche there are perhaps twenty publications your buyers read. Consumer link building runs on volume; here it runs on getting into those twenty. Our proxy case went from 2,400 to 22,000 visits on 1,400 domains, and the curve was flat for twenty months before it moved.

  • Outreach to the publications your buyer actually reads, not to sites that sell placements
  • Digital PR built on your own product data – an asset competitors cannot simply copy
  • Every placement in the report with its URL and cost; placements billed at supplier cost
How big is the link gap?tick what you recognise
Estimated share of rankings held back by links0%

Tick what you recognise – the estimate updates as you go.

A rough gauge from our audits. The exact figure comes from a link gap analysis against your competitors.

1,400referring domains in our proxy case
60–80new domains a month at full pace
×9.2traffic once the links compounded
0marketplace or PBN links, ever
Why it is different here

Three reasons volume tactics fail in tech niches

Each of these cost us a project before we understood the pattern.

Your buyer reads twenty sites, not two thousand

Consumer link building works on volume of publishers. In SaaS, infrastructure or developer tooling the list of publications a real buyer opens is short, and a link from any of them outweighs two hundred from sites nobody in the category reads. We start by listing those twenty and working out what each of them would actually publish.

Product data is the story nobody else can tell

Every technical product sits on data: usage patterns, benchmark results, aggregate numbers from the platform. Turned into a short original study, it earns links from industry press and analysts that no outreach email could. Most companies never publish it because nobody on the marketing side knows it exists.

Links compound, then fire at once

In our proxy-provider engagement traffic sat flat for twenty months while the domain count climbed, then tripled in a quarter. A linear curve from links in a technical niche is not what we have seen on our own projects. We say this before the contract so month eight is not a surprise.

Where links come from

Sources we use and sources we refuse

Summary across our engagements. The last two rows are why some agencies are cheaper.

Source
Share of our work
Industry publications and trade media
high
Original studies on your product data
high
Integration and technology partner pages
medium
Practitioner communities and forums
medium
Directories and listicles in your category
low
Link marketplaces
never
Private blog networks
never

Marketplace and PBN links are cheaper per unit and cost the domain later. We do not use them under any brief, including white label.

How the work runs

From link gap to steady cadence

Month one produces the map; months two onward produce the domains. The rate is set by what the niche can absorb, not by a quota.

Month 1Link gap analysis

The list before the outreach

We compare your referring domains with three to five competitors, split the gap by page type, and list the publications that link to them but not to you. Then we identify the product data worth turning into a study.

What you getA gap document and a target list you can veto line by line.
Months 2–3Outreach and first placements

Slow by design

Personal outreach to editors and practitioners, no templates. First placements land in month two; most of the work is relationship building that pays out later. Integration partners get contacted in parallel.

What you seeFirst domains in the report. Rankings do not move yet, and we say so.
Months 4–12Steady cadence

Sixty to eighty domains a month

The study is published and pitched to industry press. Outreach runs at the rate the niche can absorb. Every placement appears in the fortnightly report with its URL and what it cost.

What you seeCompetitive queries start to move once the gap closes. Timing depends on how wide it was.
FAQ

What people ask before signing

From $1,200 a month for the outreach work, plus placements at supplier cost with the invoice attached. Placements in tech niches typically run $400 to $1,200 a month depending on the publications. We do not mark them up, so the split stays visible.
Not with sources from the table above. Penalties come from marketplace links and private networks, which we refuse. Every domain we place on is one you could name to Google without embarrassment.
Sixty to eighty new referring domains at full pace, fewer in the first quarter. The number depends on the niche: a category with twenty relevant publications does not produce two hundred links a month, and anyone promising that is buying them.
Yes. Placements are on third-party sites and stay there. On termination you get the full list with URLs, dates and costs, and the target list with the outreach status of each publication.
Yes, though it works best when the pages being linked are ready to rank. If they are not, we will say so in the gap analysis and suggest fixing structure first – otherwise you pay for authority that has nothing to lift.
Alexei Rozenplenter

In our proxy engagement traffic sat flat for twenty months while the domain count climbed, then tripled in a quarter. We say this before the contract, not in month eight. Linear growth from links in a technical niche is not something we have seen, and anyone promising it is describing a different market.

Alexei Rozenplenter · Founder and CEO · About the author · LinkedIn

Case studies

What this did for tech companies' revenue

These are our own direct projects. White label work is never published – that is the point.

Proxy infrastructure×9.2 traffic

From 2,400 to 22,000 visits in two years, on links

IndustryProxy infrastructure
MarketsUS and EU
StartedMay 2024
Duration24 months
×9.2organic traffic
1,400referring domains
486AI mentions
Read the case
ITAM / ITSM×4.4 traffic

From 1,500 to 6,600 visits a month in the US market

IndustryITAM / ITSM
MarketUnited States
StartedJanuary 2024
Duration24 months
×4.4organic traffic
71%non-branded
31%of AI answers
Read the case
Edtech40,800 visits

Online exam platform: three locales that were blocking each other

IndustryEdtech
MarketsGlobal, IT, TR
StartedJune 2023
Duration13 months
40,800visits a month
3locales
×2.3clicks QoQ
Read the case
Software development1,083 in the top 30

Developer directory: from nothing to 1,083 queries in the top 30

IndustryDeveloper directory
MarketUnited States
StartedNovember 2022
Duration12 months
1,083in the top 30
218in the top 10
−5,471left beyond-200
Read the case
AK

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