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Service · link building
Link building for SaaS and B2B
In a narrow tech niche there are perhaps twenty publications your buyers read, so link building runs on getting into those twenty rather than on volume: outreach to what your buyer actually reads, and digital PR built on your own product data. Every placement appears in the report with its URL and cost, billed at supplier cost. Our proxy case went from 2,400 to 22,000 visits on 1,400 domains – flat for twenty months before it moved.
Tick what you recognise – the estimate updates as you go.
A rough gauge from our audits. The exact figure comes from a link gap analysis against your competitors.
1,400referring domains in our proxy case
60–80new domains a month at full pace
×9.2traffic once the links compounded
0marketplace or PBN links, ever
Why it is different here
Three reasons volume tactics fail in tech niches
Your buyer reads twenty sites, not two thousand
Consumer link building works on volume of publishers. In SaaS, infrastructure or developer tooling the list of publications a real buyer opens is short, and a link from any of them outweighs two hundred from sites nobody in the category reads. We start by listing those twenty and working out what each of them would actually publish.
Product data is the story nobody else can tell
Every technical product sits on data: usage patterns, benchmark results, aggregate numbers from the platform. Turned into a short original study, it earns links from industry press and analysts that no outreach email could. Most companies never publish it because nobody on the marketing side knows it exists.
Links compound, then fire at once
In our proxy-provider engagement traffic sat flat for twenty months while the domain count climbed, then tripled in a quarter. A linear curve from links in a technical niche is not what we have seen on our own projects. We say this before the contract so month eight is not a surprise.
Where links come from
Sources we use and sources we refuse
Source
Share of our work
Industry publications and trade media
high
Original studies on your product data
high
Integration and technology partner pages
medium
Practitioner communities and forums
medium
Directories and listicles in your category
low
Link marketplaces
never
Private blog networks
never
Marketplace and PBN links are cheaper per unit and cost the domain later. We do not use them under any brief, including white label.
How the work runs
From link gap to steady cadence
Month 1Link gap analysis
The list before the outreach
We compare your referring domains with three to five competitors, split the gap by page type, and list the publications that link to them but not to you. Then we identify the product data worth turning into a study.
What you getA gap document and a target list you can veto line by line.
Months 2–3Outreach and first placements
Slow by design
Personal outreach to editors and practitioners, no templates. First placements land in month two; most of the work is relationship building that pays out later. Integration partners get contacted in parallel.
What you seeFirst domains in the report. Rankings do not move yet, and we say so.
Months 4–12Steady cadence
Sixty to eighty domains a month
The study is published and pitched to industry press. Outreach runs at the rate the niche can absorb. Every placement appears in the fortnightly report with its URL and what it cost.
What you seeCompetitive queries start to move once the gap closes. Timing depends on how wide it was.
FAQ
What people ask before signing
From $1,200 a month for the outreach work, plus placements at supplier cost with the invoice attached. Placements in tech niches typically run $400 to $1,200 a month depending on the publications – an average across our projects, not a quote. What you actually need depends on how competitive the niche is and on what competitors spend in it. We do not mark placements up, so the split stays visible.
Not with sources from the table above. Penalties come from marketplace links and private networks, which we refuse. Every domain we place on is one you could name to Google without embarrassment.
Sixty to eighty new referring domains at full pace, fewer in the first quarter. The number depends on the niche: a category with twenty relevant publications does not produce two hundred links a month, and anyone promising that is buying them.
Yes. Placements are on third-party sites and stay there. On termination you get the full list with URLs, dates and costs, and the target list with the outreach status of each publication.
Yes, though it works best when the pages being linked are ready to rank. If they are not, we will say so in the gap analysis and suggest fixing structure first – otherwise you pay for authority that has nothing to lift.
A SaaS buyer reads a few dozen sites in its category, so the list matters more than the volume: category roundups, comparison lists, integration marketplaces of the tools you connect with and blogs of adjacent products. Original data from your own product earns the links outreach cannot. The full plan is in our SaaS SEO strategy guide.
The same pages often do both. In our study of 152 sources cited by AI assistants for ITSM and proxy vendors, most were “best X” rankings on other companies’ sites, which is exactly where SaaS link building places you.
In our proxy engagement traffic sat flat for twenty months while the domain count climbed, then tripled in a quarter. We say this before the contract, not in month eight. Linear growth from links in a technical niche is not something we have seen, and anyone promising it is describing a different market.