Proxy infrastructure×9.2 traffic
Proxy provider: from 2,400 to 22,000 visits in two years, on links
IndustryProxy infrastructure
PlanCore + GEO
StartedMay 2024
Paybackmonth 11
×9.2organic traffic
1,400referring domains
486AI mentions
Service · Organic search
SEO services
Technical work, structure, content, links and conversion – one team, one plan, one invoice. Visibility in AI answers sits inside the same fee rather than on a separate line. You get an estimated payback month in writing before the contract starts.
We reply within half an hour. Any longer and we're at lunch.
Payback on a typical projectmonths 1–12
Fee paid, cumulative
Revenue from search, cumulative
Your gain
Break-evenMonth 7
Fee over 12 months$18,000
Revenue in year one$50,000
Median across 40 full-service projects started 2023–2025 on the $1,500 tier, with a 25% enquiry-to-deal rate. Deal size and competition move this a lot – ask for the version with your numbers.
Month 7median break-even
×4.2return on fee over 24 months
+184%median traffic growth, year one
91%of clients renew
Why one team
One part done well still leaves you stuck
The weakest lever caps the rest
Perfect technical health earns nothing if nobody links to you. Excellent content ranks nowhere on a site that can't be crawled. Search rewards the minimum of your scores, not the maximum.
Structure and sources pay twice
Clean structure, cited sources and direct answers are what search rewards – and the same pages are the ones AI answers quote. Done once it covers both; skipped, you pay for the catch-up later.
Handovers cost more than the work
Three contractors means three briefs, three sets of assumptions, and a month lost every time one waits on another. One team on one plan removes the seams.
What we run
Four services, one team, one invoice
Where the four services meet
The panel on the right is one client’s data before we started, and it is the clearest argument for running the four together. Documentation collected 41% of organic traffic and produced 4% of signups. Comparison pages produced 34% of signups on 6% of traffic. Nothing on that site was broken; the traffic was simply landing where nobody buys.
Fixing it needed three of the four services at once. Technical work to separate documentation from product pages by intent. Content to build the comparison cluster nobody had written. And attribution, because with a sales cycle of three to nine months last-click credits the final branded search and makes organic look like a rounding error worth cutting.
What that looks like on real projects
On the ITAM/ITSM platform the same pattern took traffic from 1,500 to 6,600 visits a month, and the cheapest part of it – rewriting help-centre headings so they stopped competing with pricing pages – moved signups before a single new article shipped.
On the developer directory the constraint was different: eleven thousand queries sat beyond position two hundred because ten thousand profile pages were indistinguishable from each other. Content alone would have changed nothing there, and links alone would have had nothing to lift.
That is the whole argument for one team and one invoice. Split these across three vendors and each reports a metric that moved while the pipeline stays where it was.
Where traffic goes, where signups come fromSaaS, 12 months
Documentationdocs
Blogblog
Integration pagesintegrations
Comparisons and alternativesvs
Home and pricingproduct
One client’s data before we started.
What's included
Two levels of the same engagement
| What's included | Core$1,500 / mo | Advanced$2,300 / mo |
|---|---|---|
| Technical | ||
| Full technical audit | included | included |
| Crawl budget and indexation | included | included |
| Core Web Vitals brief for your devs | included | included |
| Migration and redesign support | not included | included |
| Structure and content | ||
| Demand mapping and clustering | included | included |
| Landing page architecture | included | included |
| Content written by us | included | included |
| Off-page | ||
| Link gap analysis | included | included |
| Outreach placementsvolume set by the link gap | included | included |
| Community link building | included | included |
| AI search | ||
| AI visibility audit | included | included |
| Content structured for citation | 4 / mo | included |
| Mention monitoring across models | included | included |
| Conversion | ||
| Conversion audit of earning pages | not included | included |
| A/B tests, run and read | not included | 2 / mo |
| Offer and form rework briefs | not included | included |
| Reporting | ||
| Report every two weeks | included | included |
| Revenue attribution dashboard | included | included |
| Payback tracked against the forecast | included | included |
| Choose this | Choose this | |
What the money buys
What's in the fee and what isn't
Included in the monthly fee
No line items, no surprises.
- Strategy and the forecast–
- All specialist hours80 h / mo
- Tools and licences–
- Content written and edited–
- Outreach negotiation–
- Reports and review callsevery 2 weeks
Billed separately, at cost
Passed through with the original invoice attached. These are averages across our projects. Your budget depends on how competitive the niche is and on what competitors spend in it; we size it in the link gap analysis before you commit.
- Link placements$400–1,200 / mo
- Developer hours, if you have none$40 / h
- Paid tools you want to keepat cost
We don't mark any of this up. You see the supplier invoice, and you can decline any of it – we'll tell you what that costs in results.
How the year runs
What happens, month by month
Month 1Audit and plan
Foundations on paper
Technical audit, demand map, competitor teardown, and the forecast with the payback month in it. Nothing gets touched on the site until you've signed off on the plan.
What you see
A plan document, not a dashboard. Traffic doesn't move yet and we don't pretend otherwise.
Months 2–3Fixing and rebuilding
The unglamorous part
We clear what blocks crawling and indexing, rebuild the structure around real demand, and ship the first content briefs. Outreach starts quietly in the background.
What you see
Indexation and impressions move first. Clicks lag them by four to six weeks – that's normal, and it's in the forecast.
Months 4–6Compounding
Enquiries start arriving
Content ships weekly, placements land, and the pages that already convert get their first conversion fixes. This is where the three levers start multiplying each other.
What you see
Cost per enquiry from search becomes comparable to your paid channels – and keeps falling while paid doesn't.
Months 7–12Payback and defence
The lines cross
Cumulative revenue passes cumulative fee. Work shifts from building to defending positions and opening the next cluster of demand.
What you see
The payback month from the proposal, hit or missed. If missed, an explanation of what the forecast got wrong.
Honest expectations
Four things that affect the payback month
Competition in the niche
A crowded commercial niche can add three to four months. We check who's above you and how much they're spending before we quote.
Domain age and history
A domain under a year old waits out roughly six months regardless of what we do. One with past penalties needs cleaning before it can grow.
How fast changes ship
The single biggest variable we don't control. Teams that deploy weekly hit payback months earlier than teams that deploy quarterly.
Technical state at the start
A site with broken crawling spends month two on repairs rather than growth. It's recoverable, but it's time.
Who works on it
Five people, not one generalist
Strategist
Owns the forecast, the plan and the call you have every two weeks.
12 h / moTechnical SEO
Audits, crawl control, and the briefs your developers actually implement.
20 h / moContent lead
Demand mapping, briefs, and editing whatever your team writes.
24 h / moLink builder
Outreach, negotiation, placement, and monitoring what survives.
16 h / moAnalyst
Dashboards, revenue attribution, and the numbers in the two-week report.
8 h / mo80 hoursa month on the Core plan – itemised, and you can query any line of it.
Agencies sell the part they are best at and call it a strategy. If the technical side is broken, content does not rank; if content is thin, links have nothing to lift. The weakest of the five levers sets the ceiling for the other four – which is why we refuse projects where we are only allowed to touch one of them.
Alexei Rozenplenter · Founder and CEO · About the author · LinkedIn
Proof
Four case studies: where each one started and ended
Read the case
Software development1,083 in the top 30
Developer directory: eleven thousand queries beyond position two hundred
IndustryDeveloper directory
PlanCore
StartedNovember 2022
Paybackmonth 10
1,083in the top 30
218in the top 10
−5,471left beyond-200
Edtech40,800 visits
Online exam platform: three locales that were blocking each other
IndustryEdtech
PlanCore
StartedJune 2023
Paybackmonth 8
40,800visits a month
3locales
×2.3clicks QoQ
ITAM / ITSM×4.4 traffic
ITAM/ITSM platform: a narrow US niche where volume was never the point
IndustryITAM / ITSM
PlanCore
StartedJanuary 2024
Paybackmonth 9
×4.4organic traffic
71%non-branded
31%of AI answers
Figures are taken from the clients' own analytics for the periods stated.
FAQ
What people ask before signing
Because four more people are on it. Technical work alone is one specialist for a few days a month. Full-service adds a strategist, a content lead, a link builder and an analyst – around 80 hours, itemised. It usually ends up cheaper per enquiry, because the levers multiply each other rather than add up.
Yes, and sometimes we recommend it: if the site is technically broken, spending on links first is wasted money. Just know the payback month moves out. A phased start typically breaks even in month ten to twelve rather than month seven.
Then they usually run the project and we supply what's hard to staff for one person: outreach volume, content throughput, and the analytics layer. We'll tell you which of our roles you don't need. Shorter contract, better relationship.
Work with them by default – we write the brief, they implement, we verify and sign off. If you have no developers we can implement ourselves, billed separately at cost.
You get a written account of what the forecast got wrong and what we propose to change. If the picture does not improve, you can end the engagement early rather than wait out the notice period. Payment for work already delivered is not refunded; the termination terms are set out in the contract.
Six months. Below that there's nothing honest to show – the first two months are foundations that don't move traffic yet. After six it's rolling, thirty days' notice, no penalty.
Through your analytics, not ours. We set up goal and revenue tracking in GA4 and in your CRM if it has an API, then report the organic segment. Phone sales get tagged by landing page. Where attribution genuinely isn't possible, we say so instead of inventing a number.
AK
Alex will walk you through the numbers
Head of Inbound Sales. He'll ask about your deal size and margin, then tell you whether this service is worth it for you – including when it isn't.
Request a forecast
or call +375 33 331-90-76
Get the payback forecast for your site
We'll size the demand, check the competition and come back with the month your investment turns positive. Free, and yours to keep.