Proxy infrastructure×9.2 traffic
From 2,400 to 22,000 visits in two years, on links
IndustryProxy infrastructure
MarketsUS and EU
StartedMay 2024
Duration24 months
×9.2organic traffic
1,400referring domains
486AI mentions
SEO for cybersecurity companies runs into one thing first: security software is bought by people who assume everything is a threat until proven otherwise. That changes what has to be on the page long before it changes the keyword list: a CISO checks who wrote it, what the claim rests on, and whether the vendor can be verified.
Tick what you recognise – the estimate updates as you go.
A rough estimate from our audits in this niche, not a measurement. The exact figure comes out of a demand map for your own site.
None of them is a content volume problem.
EDR, endpoint protection, endpoint security. SIEM, log management, security analytics. Buyers, analysts and Gartner all use different words for the same product, and a site built around the internal product name covers a third of the demand. We map which term each audience actually types, then decide which deserves a page and which a section.
In no other niche is so much material locked behind a form. A whitepaper nobody can read without registering cannot rank, cannot be cited and cannot earn a link. The fix is not ungating everything: it is publishing the argument openly and gating the artefact – the template, the checklist, the full dataset.
Security buyers are professionally sceptical. A page with no named author, no cited standard and no verifiable credentials is dismissed faster here than anywhere else. Named researchers, references to NIST, ISO 27001 or CIS, and visible certifications are not decoration in this market – they decide whether the page is read at all.
From the B2B cybersecurity SEO engagements we have run, plus adjacent infrastructure projects.
The last two rows bring traffic and almost no pipeline. They are worth writing once the first four are covered, not before.
The order matters: naming before content, content before links.
We pull the demand across every name your category goes by, check which one analysts and buyers use, and decide which terms get a page, which get a section and which are left alone. The site structure follows from that, not from your product menu.
Technical SEO for cybersecurity sites starts here: indexation, rendering and the gated-content audit. We work out which material should be open, which stays behind a form, and rewrite the open version so it stands on its own rather than reading like a teaser.
Pages for the competitors your buyers are already contracted to, with the rows where you lose conceded honestly. Every claim about a rival is checked by your product team, because a stale one comes back within a quarter.
Bylines from your own researchers, references to the standards buyers work against, and outreach to the twenty security publications that matter. In this niche a link from a practitioner community outweighs fifty from general tech media.
Security buyers are professionally sceptical: a page with no named author and no cited standard is dismissed faster here than anywhere else. In this market the byline decides whether the page is read at all – which is why we ask for your researchers before we ask for a content budget.
Alexei Rozenplenter · Founder and CEO · About the author · LinkedIn
Four projects from neighbouring tech niches. Figures are taken from the clients' own analytics for the periods stated.
Alex will look at the site, pull the competitors and show you where the gap is. Free, and the document is yours.
We'll build your intent map and show which clusters are covered and which are empty. Free, and the document is yours.